My work
Here are some of the projects I’ve worked on, showcasing my skills in digital marketing, branding, and strategy. From building an event rental brand to mastering Google’s marketing tools, these projects highlight my expertise.
Norcal tents
Norcal tents
I partnered with NorCal Tents for Events, a small event rental business in Northern California, to build their digital presence from the ground up. The owner had no previous access to branding assets, digital tools, or marketing accounts, so I started by designing and launching a website to establish a clear online presence and improve visibility through SEO.
From there, I refreshed the business’s social media accounts to reflect a more consistent and professional brand image, developed promotional content, and ran targeted Google Ads campaigns to attract new leads. This project allowed me to manage a real-world marketing initiative end-to-end — from strategy and execution to testing, optimization, and performance tracking.
LEMON’S CHARCUTERIE
LEMON’S CHARCUTERIE
I'm working with Lemon’s Charcuterie, a small business in the D.C. area, to strengthen its online presence and support growth through strategic digital marketing. With an existing website and Instagram account already in place, the business is now looking to build a more focused and engaging digital strategy.
This project is focused on building a clearer marketing foundation — from optimizing the website for SEO (including metadata, structure, and alt text) to developing branded email templates and launching an email list. I'm also working on defining a cohesive brand identity for social media, implementing a content strategy, and exploring ways to increase visibility through targeted posts and engagement.
This project is helping me deepen my skills in SEO, email marketing platforms, and social content planning — all while supporting a local business with creative strategy and execution.
Google certification
These projects were completed as part of my Google Digital Marketing Certification. They cover strategy, data analysis, content planning, and client communication. Each one simulates a real-world scenario and demonstrates how I apply digital marketing concepts in practice. Click on any project to view it in full!
