In this exercise, I analyzed campaign performance across multiple ad channels using key marketing metrics: ROAS, AOV, LTV, and LTV-to-CAC ratios. I used this data to make informed budget recommendations aimed at increasing profitability and customer growth.

This project shows how I approach campaign debriefing with a focus on both efficiency and growth. I didn’t just report numbers — I interpreted them to identify where to increase spend, where to pull back, and how to optimize user experience to lift conversions. My goal was to maintain profitability (LTV:CAC > 2) while scaling up high-potential channels.